Timberland and Philadelphia based-retailer VILLA collaborate to create an exciting rendition of Timberland’s classic 6″ original yellow boot. The collaboration serves not only as an opportunity to create a great looking boot but it also serves as an opportunity to give back to VILLA’s surrounding communities.
“As a staple of style, status and function in urban culture for the past 40 years, Timberland’s original yellow boot was a natural fit,” said Patrick Walsh, VP of marketing for VILLA. “Timberland has long been committed to service and giving back to communities around the globe, and this is a great example of how we’ve joined forces to make an impact right here at home.”
The boots signify VILLA’s dedication to its charitable initiative, Join the Movement. As part of the initiative, 10% of the all sales will benefit the Wissahickon Boys & Girls Club’s VILLA Teen Center. Join The Movement revitalizes the urban communities by developing, supporting and delivering opportunities that provide educational support, environmental improvement and economic empowerment for teens.
Founded in 1885, The Wissahickon Boys & Girls Club was the first Boys club member to serve African Americans. VILLA partnered with the club to establish a VILLA Teen Center within the Club. The funding from the boot sales will be used to support programming targeted at the teens who attend the VILLA Teen Center.
The JTM (Ruby Red) Boot will be available for purchase on December 7th at all VILLA retail locations across the country and online at ruvilla.