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    • Footwear: THE KICKS HAWAII FOR CONVERSE CHUCK TAYLOR ALL STAR

    This are so awesome!

    Today, Converse Inc. announces the launch of the Kicks Hawaii for Converse Chuck Taylor All Star shoe for Holiday 2011.
    Many of you may have seen the shoes recently on Wiz Khalifa during the 2011 BET Hip Hop Awards:
    http://www.bet.com/shows/hip-hop-awards/2011/photos/hha-11-red-carpet-rundown.html#!100211-shows-hha-11-red-carpet-rundown-wiz-khalifa

    This limited edition shoe marks Converse’s third collaboration with Kicks Hawaii, one of the world’s premier sneaker boutiques. This special tiger camouflage version of the Chuck Taylor All Star shoe also marks the boutique’s 10th anniversary.

    “While the Chuck Taylor All Star shoe began on the basketball court, it has evolved to symbolize cultural independence and authentic street style. Kicks Hawaii represents this too, with a uniquely Hawaiian approach”, says Magnus Wedhammer, General Manager of Converse Premium and First String. “We congratulate Kicks Hawaii and are excited to celebrate their 10th anniversary with the debut of this shoe.”

    A fitting collaborator for the Chuck Taylor All Star shoe, Kicks Hawaii embraces art, sport and music and is also known for cutting-edge graphics and a uniquely Hawaiian approach to everything they do. A recurring motif since the boutique opened, the tiger shark which is native to the waters of the islands, is featured in the store’s logo. For their anniversary collaboration, Kicks Hawaii chose to subtly reference the tiger shark by using a special tiger camouflage pattern to adorn the upper of the shoe.

    “We wanted to pay homage to the iconic nature of the Chuck Taylor All Star shoe, and left the silhouette intact, but we also wanted to give a nod to Kicks Hawaii’s history. We loved the look of this tiger camo and felt it was a nice nod to the Kicks Hawaii tiger shark mascot”, says Eddy Haus, co-Founder of Kicks Hawaii.

    The shoe’s olive, tan and brown tiger camouflage pattern is pin-point laser-printed on the upper, tongue and toe cap. Keeping the design clean, Kicks Hawaii uses traditional white Chuck Taylor All Star rubber sidewalls, yet with a fresh, subtle pop of orange on the shoe’s outsole, lining and on a triangle of leather gracing the left shoe’s tongue.

    Further reading