• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.

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    • Footwear: The Generic Man

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    Yes Footwear is changing! We all love sneakers, but sometimes we have to change it up to some more fashion contemporary “adult” styles. I bring you THE GENERIC MAN, these are so fresh and dope, the simplicity and the usage of quality leathers and suedes. Check out more of the collection on the site.

    About: Originally founded as Generic Costume in 1997 in a NYC loft by Kevin Carney. The generic man collection came about in the spring of 2006 as Brandon Day and Kevin Carney began what they called a “case study on adultism”. During this time, they started a journey to define what it means to be an “adult” these days. Through a process of research, experience and discussion “the generic man” lifestyle took shape.

    The generic man is created for someone who does not need branding and logos to make them feel confident or stylish. They are secure in themselves, regardless if they’re a CEO or an ad agency intern, there’s no need for other’s approval. They understand the significance of quality construction and clean, simple, refined lines, knowing how to use them to their advantage.

    The generic man is confident enough in them self to accept simplicity.

    Further reading