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    • Footwear: Emporio Armani by SWIMS Galosh


    Every man should own a pair of SWIMS, they have become essential in my wardrobe. They’ve recently partnered up with Emporio Armani for a great collaboration. SWIMS are just a nice way to keep your shoes looking great in the rain.


    SWIMS collaborates with Armani for Fall 2012

    May 2012, New York, NY – Norwegian lifestyle brand SWIMS is delighted to announce its collaboration with Armani for their Fall 2012 collection.  Known for reinventing the galosh, SWIMS has created a bespoke collection of modern day galoshes aligned with the unique artistry of Armani shoes.

    For SWIMS founder Johan Ringdal, such collaboration was always in the cards, “We are thrilled to be partnering with Armani to create their Fall 2012 galoshes. SWIMS galoshes are extremely unique and we can’t wait to see them in Armani stores this fall!”

    Carlo Ferotti, Commercial Director at Armani in Milan, also shared his excitement about this wonderful partnership, “Collaborating with SWIMS has been such a wonderful and positive experience. They are a very dedicated team; precise, serious and cooperative, and we are confident that the galoshes will definitely be a success!”
    With the trend in footwear shifting toward craftsmanship and high quality materials, the need for SWIMS to protect shoes from inclement weather conditions is increasingly important. Armani has always produced the ultimate high quality shoe and the SWIMS galosh is their perfect partner.

    In February 2006, the SWIMS overshoes appeared in stores for the first time. They are now available in a variety of colors, are waterproof, anti-slip, shock absorbing and tear- resistant. The inside is fitted with a smooth liner that makes it easier to put on and take off the overshoe (and at the same time it dually functions as a shoe shiner!).

    Once referred to as “not fashionable enough for luxury retailers” by a top-tier US luxury retailer, SWIMS are now sold in more than 20 countries at prestigious retailers such as Neiman Marcus and Saks 5th Avenue in the US, Harvey Nichols in London, Le Bon Marché in Paris and Isetan in Tokyo.

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