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    • Footwear: Adidas The Complete Ride: Hypebeast | Solebox x Adidas Zeitfrei Inaugural Release

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    With great pleasure I would love to introduce you guys this great collaboration! The reason why I believe it is such a great collaboration is the fact that 1 of the world leading brands has teamed up with a website that has been a pinnacle in our subculture for a footwear collabo. I think this collaboration will open a lot of doors for other websites and online magazines to collaborate with such respected and iconic brands. For years these websites have helped promote products for such brands and it has helped translate posts into sales for some of these brands. Some of these posts have even made some brands relevant in the market place. It is so good to see some of these brands giving back to the community who have supported them over the years as the landscape of marketing and promotion has changed.

    I love both colourways of the shoes….I just need to step my bike game up! Check the coolhunt section for a picture of the bikes.

    Please read the press release for further details!

    Press Release:

    To help usher in their all-new cycling-inspired footwear offering, the Zeitfrei, leading sportswear company adidas has aligned itself with two well-known entities in the sneaker and street culture realm. Men’s centric streetwear and fashioned-based website Hypebeast and popular Berlin-based sneaker boutique Solebox have both been brought on board to each design their very own version of the Zeitfrei. The shoes, which will debut later this month, include an added bonus with the inclusion of exclusive one-off complete show bikes on behalf of famed Italian bike company Bianchi, that match the aesthetics of each respective Zeitfrei design.

    From a technical standpoint, the Zeitfrei features low-profile construction. Various technical elements have been incorporated into the shoe’s design knowing full well the necessary traits that riders require every time they set out into the streets. The shoe’s perforated upper allows for ventilation in addition to having a reflective layer beneath to allow for a minimalistic and subdued yet functional design, which can offer performance properties when required. The same reflective material is also seen ever so slightly hidden via mesh on the heel. Additional reflective materials are seen on the embossed heel logo and as a stripe around the foxing band. The laces can be neatly and safely tucked away into a neoprene pocket which also houses the logos for both Hypebeast and Solebox. In this particular release, the suede tongue features a laser-etched number to denote the shoe’s particular place among the 100 total pairs produced. The outsole features two distinct treads while the forefoot design allows for improved pedal feel and grip. Rounding out the innovation is a design which offers the conventional look of vulcanized construction with the added rigidity and comfort of a cupsole. The relatively stiffer outsole of the Zeitfrei offers a good compromise between performance and everyday comfort and wearability.

    With each partner releasing their own final product exclusively through their own mediums, the shoes will begin their release over a one week period starting on Saturday, May 23rd at Solebox (in-store only). Hypebeast (online only) will launch their version the following week on Friday, May 29th at http://store.hypebeast.com. As an added bonus, Solebox has included an SKS Solebox Air Champ Pro Air Pump with the sale of each pair of shoes. Hypebeast and their retail package includes a cycling cap, Cordura messenger bag and a carry-all sling bag. Only 50 pairs will be available for retail with another 50 pairs being sent to friends & family.

    Solebox x adidas “The Complete Ride” Zeitfrei Release Information
    Date: Saturday, May 23rd, 2009
    Time: 12:00 pm CEST
    Location: Nuernberger Strasse 16, 10789 Berlin, DE
    Price: €110 EUR
    Sizes: US 8 – US 12 (full sizes only)
    Includes: SKS Solebox Air Champ Pro Air Pump

    Hypebeast x adidas “The Complete Ride” Zeitfrei Release Information
    Date: Friday, May 29th, 2009
    Time: 2 pm NYC | 11 am LA | 7 pm London | 8 pm Berlin | 2 am Hong Kong (Saturday the 30th)
    Location: http://store.hypebeast.com
    Price: $198 USD
    Sizes: US 6.5, US 7 – US 12 (full sizes only)
    Includes: Cycling Cap, Cordura Messenger Bag, Canvas Carry-All Bag

    Further reading