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    • Creed Launches Newest Fragrance In 7 Years @Creedboutique #HouseOfCreed

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    This coming September, Creed is set to release the new fragrance named “Viking.” This marks seven years since the house has developed a new scent, as well as one that is exclusively for men.

    In an interview with WWD, Olivier Creed, sixth in his family line to head The House of Creed and master perfumer, spoke about the inspiration behind the scent citing the “Viking man.” To which Creed stated, “In my mind, he is fearless, daring, lives life full of purpose and never settles.” He finished by saying, “Viking is for a man who “goes against the grain” and pushes himself in every area of his life, emphasizing a “thirst for discovery.””

    When it comes to the fragrance, the top notes are of bergamot, black currant and pink pepper. While the middle notes consist of driftwood, salt, rose and fruity notes. It continues into the base notes which are ambergris, oakmoss, sandalwood and sea salt.

    You can pick up Creed’s Viking fragrance at select premium retailers, at Creed Boutiques or pre-order it online.

    Read the WWD article here.

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    Further reading