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    • Coolhunts: JOYA and DS & DURGA “Staghorn Sumac” Eau de Parfum

     

     

    I’m always a bit excited when Joya releases a new product. I became a true fan of the company a couple seasons ago when I met them in Vegas at the PROJECT show. They recently teamed up with my friends at the Blind Barber on some amazing candles.

    They are now releasing an Eau de Parfum with fragrance company DS & Durga. The packaging looks awesome and I’m sure it smells great.

    I think it is cool to see two fragrance companies collaborate to make one great product.

    JOYA, the fine fragrance, personal care and home ambiance pioneer, and D.S. & Durga, the ambitious American perfumery crafting small batch fragrances of premium-sourced ingredients, team up to produce a limited distribution EDP.

    At the start of 2011, Brooklyn-based friends and neighbors JOYA and D.S. & Durga set off to create an unusual collaboration between two fragrance brands. The final product—Staghorn Sumac—represents an amalgamation of the young companies’ expertise in fragrance and design. An initial batch of 100 37ml perfumes in glass bottles with porcelain accents have been produced and packaged in deadstock fabric with numbered cloth labels.

    David Seth Moltz, the “nose” behind D.S. & Durga and Staghorn Sumac, describes the scent as part of “a botanical and historical survey of the Great Plains, its people and its wild plants. With this scent, I wanted to shed light on America’s rich botanical history.”

    JOYA FvsS: Parfums designer Sarah Cihat called the collaborative process “very involved,” with each member of the four person team—D.S. Moltz, Kavi Moltz, Cihat and Frederick Bouchardy—weighing in on each aspect of the item: fragrance profile, bottle and cap design, and outer packaging and graphic design.

    Staghorn Sumac officially launches Thursday, September 8, for Fashion’s Night Out at In God We Trust in New York City, FSC Barber locations in New York City’s West Village and Lower East Side and San Francisco, and on www.joyastudio.com/shop, www.dsanddurga.com, andwww.beautyhabit.com. Staghorn Sumac will roll out to select, additional boutiques worldwide this fall and holiday.

     

     

     

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