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    • Coolhunts: Bianchi Bike “The Complete Ride”- Hypebeast x Solebox Inspired

    adidas-the-complete-ride-hypebeast-solebox-zeitfrei-pr-06jpg1

    Congrats to Hypebeast + Solebox + Adidas and Bianchi for a job well done!

    I really want one of these bikes now!

    It’s a coolhunt because you can’t get it!

    “….exclusive one-off complete show bikes on behalf of famed Italian bike company Bianchi, that match the aesthetics of each respective Zeitfrei design.”

    “The special one of a kind Bianchi bicycles will be made available for showing throughout Bianchi outlets following the sale of the shoes. At the conclusion of the tour, the bikes will be auctioned off for charity.”

    About Bianchi

    Since over 120 years F.I.V. E.Bianchi S.p.A. has been representing a dynamic company focused on the international markets in the cycling sector.

    The history of Bianchi, initially established in Milan 1885 and moved later to Treviglio, intertwines with the evolution of bicycles: since then a steady and unrelenting development which, thanks to the triumphs in the most prestigious competitions (more than thousand victories, including six world champion titles) made Bianchi a famous brand world wide.

    Since May 1997 F.I.V. Edoardo Bianchi is part of Cycleurope A.B., the Swedish company of the Grimldi Industri Group, known as one of the most important international holding in the cycling sector, thus creating a unique network in the two-wheel market for the wide offer and the capillarity of the worldwide distribution.

    The strategic investment of the group aim at developing a highly advanced product in order to allow the assertion of the Bianchi brand on international markets. Such a cooperation is an opportunity for Bianchi to introduce at a worldwide level the prestige of its history, technology and fighting spirit, all features characterizing its identity and confirming the authentic and traditional quality of Made in Italy.

    bianchi.com

    Further reading