• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.

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    • People: Chris Julien and Samatha Alonso

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    About a years ago I had the privilege to have dinner with Chris Julien and Samantha Alonso the creative minds behind Fruition Las Vegas, the number 1 vintage luxury streetwear shop in the world. Like everyone else, I heard about the shop trough the blogsphere and made it a point to visit the shop while I was in Vegas for the trade show season. What impressed me about the power couple was their knowledge on fashion, subcultures and their passion for the lifestyle. We spoke about everything from the shop, their future involvement with Kanye West, the future of Las Vegas and their role in the every growing market of streewear culture. Chris and Samantha have a very spriritual approach to life as well, always giving thanks to God for their blessings and opportunities. Fruition is not just their retail operation it has been a life long dream for the two and have finally seen this magnificent operation come to fruition hence the name.

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    Meet Chris Julien

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    Meet the ladies of the shop: Mer, Samantha and Val

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    Further reading