News: The New Tru By Hilton Is For The Hip At Heart @HiltonWorldwide

Hilton has announced that they will be launching a new hotel brand this year that will offer room prices that range from $80 to $100 per night. Tru by Hilton is aimed to attract a younger demographic that doesn’t necessarily need all the frills that come with more expensive hotels but still appreciate the cleanliness and service that it offers.

The interior design will resemble that of a very cool and contemporary environment with large lounges decorated with eclectic furniture. Another interesting development is that most Tru by Hiltons will be in entirely new structures, so from floor to ceiling, wall to wall, the experience will feel completely new.

As of right now, there are 102 prospective locations for Tru by Hilton and they will be setup in very accessible locations in major cities like Atlanta, Dallas, and Chicago.

Learn more at Tru by Hilton.

Spotted on Gear Patrol.