Montreal, Quebec – Last night, luxury watchmaker, Tissot, and the Montreal Canadiens celebrated their new partnership for the upcoming 2017-2018 NHL season. The Swiss-born watch brand is no stranger to the hockey world as it has been the official timekeeper for IIHF Ice Hockey World Championships since 1996. This relationship continues to deepen with this new partnership with the Canadiens, one of the NHL’s most historic franchises.

“Our partnerships with teams such as the Montreal Canadiens are important to us, as the underline the dynamic nature of the brand and our values of precision and performance. It also gives the fans, our customers and partners an additional reason to be proud of Tissot. The long term nature of our commitment only fortifies the relationship.” – François Thiébaud, Tissot President.

Tissot is also embedded in other sports. From supporting the Swiss National teams to its connection the the National Basketball Association, there is an inherent appreciation for athletics and its desire for achieving victory. This is exemplified within Tissot’s offerings such as the T-Touch Expert Solar, which is a durable timepiece that is equipped with features like weather forecasting, altimeter, second time zone, and a compass. While the silicone strap, ten bar water-resistance, and the tactile, scratch resistant sapphire crystal make it a reliable companion for expeditions or training runs.

Learn more about Tissot and its latest offerings here.


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