For over a century, LOUIS XIII has been synonymous for its French taste and sophistication. Besides being creators of the world’s finest cognac, they have an initiative where they create special works of art that will only be revealed in 100 years later. The first was a film created by John Malkovich and directed by Robert Rodriguez. Yesterday, the spirit brand premiered a song produced by Pharrell Williams titled “100 Years.” Like the movie before it, we will only get to hear the song a century from now.   surprise musical composition by none other than  Pharrell Williams.

The track was released at a special event held in Shanghai and only one-hundred people heard it. The song is dedicated to the environment and aims to raise awareness for climate change. To add a sense of urgency, the special track was engraved on a clay record that was made from Cognac’s soil. Should it come into contact with water, the piece itself would dissolve and the track will never be heard. However, should the future generations address the environmental issues, the safe will be automatically unlocked in 2117.

“I feel like the song that really move the world are the ones where like, you deduce from it what you feel. The song is whatever you want it to be.” – Pharrell Williams

In other news, check out Pharrell’s interview with Vogue and his recent Adidas collaboration.


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