On March 26th, 1987, Nike released the Air Max 1, a shoe that would challenge the way we looked at sneakers forever. This was mostly due to the visible air bag that sat at the bottom of the sole. The creative mind behind all of this was Tinker Hatfield, a man whose design background was traditionally in architecture but he would later transfer his skill into footwear.
When March first came along celebrations were abound, and Nike would build momentum by re-releasing a plethora of Air Max sneakers. This included the Nike Air Max 1 “Atmos Elephant,” the Nike Air Max 1 “Master,” the Riccardo Tisci x NikeLab Air Max 97 Mid, as well as an accompaniment of OG colourways.
All of this would culminate to March 25th, where the sportswear brand would host multiple events around the world to celebrate the anniversary at midnight. Cities like Tokyo, New York, Los Angeles, Berlin, and London were among the many to participate. One of the most incredible moments was the VaporMax film that was projected on the Centre Pompidou, the building that inspired Tinker to create the Air Max 1’s visible Air-sole design.
Meanwhile here in Canada, an Air Max-inspired bus toured the streets of Toronto. This allowed bystanders to take a quick glimpse of the history behind the sneaker, limited-edition pins, a chance to purchase one of the many collaborative releases, along with a ticket to their exclusive “SNEAKEASY” event.
Nike has also enlisted five creatives to help tell the story of the Air Max, each one was assigned one of the four iconic Air Max silhouettes, along with the upcoming VaporMax that would be released on the midnight of the 26th.
The Air Max 1 was presented to Bryan Espiritu, founder of streetwear brand, The LegendsLeague. His installation spoke upon the revolutionary qualities of having a visible air bag and served as commentary on the social conditions during that time period.
While the Air Max 90 was bestowed upon Anna Bediones, a creative consultant and founder lifestyle website, A To The Bed. Her installation was inspired by how the Air Max 90, like its predecessors before it, had shifted the balance once again. To quote Anna, “The Air Max 90 had turned the running world upside down” and her installation spoke to that quite literally.
The Air Max 95 went to Avi Gold, an urban savant who has built roots within Toronto’s graffiti, skate, and music scene, along with lending his creative chops to building Sneeze magazine. Avi Gold’s space was reminiscent of the Mom and Pop shops of the 1990s.
Professional dancer, Tanisha Scott’s choreography has been used in many of our favourite music videos. She’s been tasked by the likes of Drake and Rihanna to create compelling dances to accompany their visuals. Her sneaker is the Air Max 97, whose flowing lines represent movement.
Watch the recap video above!