In these tumultuous times, there is a need for togetherness and understanding. This mentality needs to continue past the month of February. Nike believes in this mentality and aim to promote this message with their “EQUALITY” campaign. To spread this uplifting message, the sportswear brand has tapped notable athletes such as LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz. Finally, actor Michael B. Jordan provides a compelling narration, while Alicia Keys sings “A Change Is Gonna Come” from Sam Cooke. Moreover, those who wish to show their support can purchase “EQUALITY” T-shirts, and shoes from Nike’s annual Black History Month collection online and at Nike Retail locations.
Learn more about the Nike’s EQUALITY initiative here.