In 1985, Michael J. Fox played Marty McFly in “Back To The Future,” a teenager whose life is changed when he met Dr. Emmett Brown in a shopping mall parking lot. It was there where Doc unveiled a time machine made built from a modified DeLorean. Minutes later, Marty would inadvertently activate the machine while escaping from the Libyans who wanted to seize it for themselves. The two traveled to the past and what transpired afterwards would effectively change Marty’s future. Just as Marty begins to settle into this new future, Doc returns again to and persuades him to travel to the year 2015 to help Marty’s future children. This leads into the sequel, “Back To The Future II.” In one scene, we see the Marty McFly put on a pair of self-lacing sneakers, which would become known as the Nike Mag.

The Nike Mag would later become available in 2011 via auction with all proceeds going towards the Michael J. Fox Foundation for Parkinson’s Disease. Approximately 1,500 pairs were sold and needless to say, they were highly coveted. Then on October 21st, 2015, the same year Marty McFly visited the future, Nike announced that they would be releasing the true self-lacing version of the sneaker in 2016.

​Today, ​Nike has just announced that the adaptive-lacing Nike Mag will be released via raffle on their SNKRS app. In total, there are fewer than 100 pairs available. The raffle will official closed on October 11, 2016 and the winners will be notified on October 17, 2016. Tickets to the raffle are $10 and there is no limit to how many you can buy. Once again, all proceeds will be donated to the Michael J. Fox Foundation. The self-lacing capabilities of the Nike Mag is an example of the long standing development of the Hyperadapt 1.0 technology. Which was first unveiled at the sportswear brand’s ‘Innovation Summit‘ earlier this year.

Watch the video above as Nike CEO Mark Parker announce the launch of the limited-edition Nike Mag.

Our editors are in New York to tour the space they have put together to celebrate this occasion. Stay tuned!

Learn more at Nike.


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