Hundreds of runners — unaware of the Kendrick Lamar performance — gathered at a parking lot at Sunset and Hilldale for a Reebok run, and were completely surprised by Kendrick as he and a full band rolled up on a sixteen wheeler, flatbed truck to provide live music for all the runners.
Wearing Reebok’s revolutionary ZPump Fusion shoe, the runners followed along and formed a dramatic convoy as they were flanked by police outriders and camera crews.
Kendrick Lamar played some of his crowd favorites and caused a huge commotion on the street as hundreds of runners ran up Sunset, collecting bystanders and pedestrians along the way who also joined in on the run. The runners then turned right on North Crescent Heights Blvd and then took another right on Melrose before finishing at the Reebok Lounge, located at 8462 Melrose Avenue. Lamar then hosted an after party at the Reebok Lounge as a cool down for all the runners who joined in for the run.
“Reebok and I have a shared goal to inspire, so helping people to get pumped though music and fitness was perfect – performing in such a unique way, creating a real experience and encouraging people through a run in my hometown of LA. Partnering with Reebok, we always want to do something different and that will get people moving and this is an example of us coming together to create something special” said Kendrick Lamar.
We were are grateful to be a part of this incredible experience!
(Photo by Mike Windle/Getty Images for Reebok)