Back in the day if you wanted coverage in the old media which I call TV or print, you needed to have some serious connections or even some serious money to get any type of exposure, especially if you didn’t have a name or wasn’t a person of interest.

The new media which I call blogs and online magazines have spoiled a lot of people. I get the feeling that a lot of people feel because everything is just 1 click, post or tweet away that they should automatically get coverage on their projects. “Hey I can just email the guy at said website and ask him to post my story and if he chooses not to, I will just email him again and again until he does.” When did this start happening? I wonder if the heads or the program directors at the TV networks like HBO,NBC, CTV, FOX or CNN were so easily accessible in the prime of OLD MEDIA? Were they just an email away? I sometimes wonder where this sense of entitlement came from? Of course things get posted on your favorite blogs that are wack or not cool but again that is all opinion.

I do however feel that there needs to be a popular Online News Outlet that covers all things relevant to our culture and subcultures without any biases. Some entity that will report on everything that is going on out there in the world of streetwear, sneakers, fashion, gadgets and all the things we are all into. Why? Because it is impossible for everyone to be up on everything. I too search and want to know whats going on beyond what I’m into or what I can see. If no one is covering the new sneaker brand from Arkansas, how would we ever know that it exist? I wish there was a place I can visit to at least find out about what’s going on in Arkansas as an example, I am not saying I will buy it, support it or even post it but I would still like to be aware of it.

As much as marcustroy.com has grown in popularity around the world is not a news outlet. I report, cover and explore only the things that I like or have an intimate relationship with. As much as I would love to speak on everything that comes across my desk or my inbox, I don’t like everything or find everything dope so if I don’t like it or I don’t know enough about it, I don’t post it. Is that fair?

You have to understand that we all see ourselves as cool, trendsetting or even cutting edge even though in reality some of us might not be but that is besides the point. You are dealing with egos in this world and you have to understand the psychology behind all of this. Telling us who has posted or covered your project before us might do you more of a disservice than anything else. It is not a great selling point telling us our competition or a bigger entity has posted your story, that might be a reason for us not to post it.

If you are a new guy in the game, work on presentation, development, visuals make your project undeniable and I believe you will get the coverage you want.

All my peers have worked extremely hard to create their entities and new media outlets, don’t get mad if they don’t give your project any shine, I think for the most part we all post things based on our personal taste, readers needs and the relationships we have developed with a given brand or person. When you call your project “dope” or “cool” or “revolutionary” keep in mind that it is only your opinion, you can’t expect everyone else to feel the same way.

The great thing about new media is that it is fairly cheap to create, if you wanted to start a TV show or a Magazine ask my friends over at COMPLEX MAGAZINE how expensive it is to run such an entity?

I suggest and put a challenge out to all you who have ever wondered why a given site hasn’t posted about your projects or endeavors. Do what we did and create your own new media outlet and promote your own projects. Go out there and make it bigger and better than all the sites you love and covet. I promise you if you create your own powerhouse, you will never have a problem getting love for the things you are so passionate about.

I think 50 Cent was a genius to partner up and start thisis50.com which has become a leader in hip hop media. If the rest of the media decides to boycott his projects at least he has a entity that is bigger than most of them anyway.

I would love to hear your thoughts on this post if you have any.
Peace

Live from my blackberry at Starbucks