Ridin’ – Music Video from Taylor Engel on Vimeo.

These kids from South Carolina really impressed me with this video. It cost them $42 to make and they shot it in 1 take. I know about 1 take Hov but what about a 1 take Hype? Ok I’m going off topic… Check out the video and please leave your feedback!

The song is pretty fresh and I’m inspired by their drive and ambition.
Enjoy!

peace

info

“This is a one take, no cuts music video made with a budget of $42 by a group of students at the University of South Carlina.
Directed/(not)Edited By
Taylor Engel”

Concept By
Taylor and Blake Engel

Produced By
Dale Fagan

Cinematography
Jonathan Bouknight
Josh Bishop

Steadicam / Camera Operator
Josh Bishop

Production Deigner
Christine Stahr

Line Producer
Dale Fagan

First Assistant Director
Andrew Stepp

Second Assistant Director
Daniel McCarter

Coreographer
Christine Stahr

Costumer / Make-Up
Christine Stahr

Video Assist / P2 Workflow / Assistant Editor
Andrew Stepp

Grips
Andrew Barton
Dale Fagan
Daniel McCarter
Christine Stahr
Andrew Stepp

Production Assistants
Matthew Fitzpatrick
Jerell Lewis
Adrian Westandorph

Caterer
Jan Stahr

Technical Consultant
Frost Wilkinson

Dancers
Desiree Murphy
Jessica Todd
Hillary Zondlak

Talent
Young Righchus
Max Berry
Ethan Engel
Lashaunda Grant
Tiffany Greer
Carl Rivers Jr.
Nicole Lee
Jerell Lewis
Caitlin McNamara
Britney Orr
Jermaine Pickney
Christine Stahr
Alli Smith

Location provided by
Joe Jacobson
The Warehouse

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MT

52 Comments so far

  1. [...] Music Video featured on MarcusTroy.com Marcus Troy has posted the Ridin’ Music video on his site. Please go check it out and add some comments! Check the rest of his blog too – it’s full of [...]

  2. ryan November 27th, 2008 10:00 pm

    Amazing video. True talent. One in a million. These guys really know how to do a one shot hot music vid. Bravo.

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  3. supLEroy November 28th, 2008 12:42 pm

    this is exactly where the world of hip-hop videos should be heading. i’m so sick of seeing the same music vids over and over – just with different artists!

    love the song too – everything about this is interesting. and with only $42????? shiiittttttt

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  4. Jessica Todd November 28th, 2008 4:17 pm

    I LOVE this video! i am one of the dancers and righchus is so talented! go to his website http://www.righchus.com!!

    ReplyReply
  5. ........... November 28th, 2008 4:28 pm

    this video is the shit. these guys are EXTREMELY talented. can’t wait to see what else these guys have in store for us.

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  6. J-Mid.... November 28th, 2008 4:32 pm

    Damn they did a nice ass video with only $42….
    This is what hip-hop needs more of…creativity.

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  7. Susan Hogue November 28th, 2008 4:36 pm

    I know these young filmmakers – they are constantly creating, moving, thinking: and all in high quality and professionalism. They put the million dollar productions to SHAME. I am not against making money on things, but I do like it when creativity&drive trumps the buck. the song is great. THEY used the premiere ticket money to help the dog shelter…TAKE A LESSON.

    Suze

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  8. eddie d November 28th, 2008 4:49 pm

    the ridin’ music vid is dope guys!! ya’ll def are keeping it real and you look like your having fun doing what you love.

    i couldn’t be more impressed with the music and the vid!

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  9. Caleb F November 28th, 2008 6:30 pm

    Video is sick guys. Music is where it’s at though. http://www.righchus.com Hope I can see you guys live soon, your benefit concert had me on a bad day, best of luck to you homies.

    ReplyReply
  10. Hillary November 28th, 2008 6:38 pm

    This is AWESOME!
    That’s such a unique concept, the one shot thing. I’m looking forward to seeing more videos from Righchus and Max!

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  11. Harry B November 28th, 2008 7:28 pm

    Tight. Give me more!

    ReplyReply
  12. Lydia November 28th, 2008 7:58 pm

    That music video was awesome – perfect for the song! I’m impressed that was taken in one shot under $50 bucks!! Dancers looked great – such attitude on their faces!!

    ReplyReply
  13. Carter November 28th, 2008 8:29 pm

    This video is fresh to death!!! Think what these guys could do with a $100..lol. Seriously, these guys put in work and the result is a thing of beauty. Keep grindin…

    ReplyReply
  14. ~*Ashli*~ November 28th, 2008 8:39 pm

    LOVE LOVE LOVE THIS VIDEO! RIGHCHUS AND MAX YA’LL ARE AMAZING! KEEP REPPIN SC AND DOING YA’LL THANG! YA’LL GONNA BE BIG!!!

    ReplyReply
  15. Kate November 28th, 2008 8:48 pm

    Badass music video yall! Thats the furthest Ive seen $42 go in a long time! Love ya Hillary!

    xx Kate

    ReplyReply
  16. steph November 28th, 2008 9:00 pm

    Really refreshing. I loved it.

    ReplyReply
  17. Ricky November 28th, 2008 9:06 pm

    Sick video. The greatest thing since sliced bread!

    ReplyReply
  18. Melleny November 28th, 2008 10:16 pm

    I really like how it’s in one shot! How did they do that?! The dancing was pretty hot too!

    ReplyReply
  19. JC3 November 28th, 2008 10:29 pm

    This was a very cool video. I really liked the dancer in the center, She was Awesome!
    Good Concept + Good Execution = Great Job!

    JC3

    ReplyReply
  20. TZ! November 28th, 2008 10:30 pm

    This video is pretty awesome for $42! No way! Much cooler than anything on MTV. Or should I say not on MTV…but that’s another story.

    ReplyReply
  21. J totha OSH November 28th, 2008 10:48 pm

    Yo, that vid is tha BOMB. Seriously, who needs strippers and blunts and wads of cash when you can just strap up a steadicam and choreograph some dancers and make something awesome. These kids just threw out some ideas and they clicked and BAM, look what they created. Awesome shit. I know it’ll be airing on TV, and all these peeps gonna be working in THE industry…

    ReplyReply
  22. Brian November 28th, 2008 10:53 pm

    You this video is so different from anything that is out there right now . . .the lighting, the cinematography, and the concept. The song (and all of Righchus others) are unbelievable. Max Berry’s beats are ridiculous and this kid Righchus has flow like no other!!!

    ReplyReply
  23. Justin November 28th, 2008 10:55 pm

    This is a great video. When is the next one dropping?

    ReplyReply
  24. adam November 28th, 2008 11:17 pm

    wow, i was really impressed on how the shot kept expanding to include new scenes. the use of lighting was incredible. hope you guys keep cranking out stuff of this quality!

    ReplyReply
  25. Brett November 29th, 2008 1:42 am

    Great video. Love the concept and the budget. Just shows what creativity can do. Keep up the good work.

    ReplyReply
  26. Kanye2315 November 29th, 2008 10:37 am

    Excellent video. Song is great video production was great. Classic. Keep doing what you are doing

    ReplyReply
  27. clary November 29th, 2008 1:20 pm

    this is amazing! keep up the good work everyone! can’t wait to see the next one!

    ReplyReply
  28. Tim November 29th, 2008 1:56 pm

    Its amazing how these guys did this. If I had to guess I would say the video cost somewhere in the thousands because it is of such great quality. This video is one of the most creative pieces, shall i say, art that I have ever seen, and i would like to see a lot more from these talented people in the future.

    ReplyReply
  29. Eva November 29th, 2008 2:45 pm

    wow. amazing. great song. great hook. very professionally done

    ReplyReply
  30. chuck November 29th, 2008 3:11 pm

    Amazing talent.

    ReplyReply
  31. Hannah November 29th, 2008 3:36 pm

    YAY Carolina Dance Team! Great video

    ReplyReply
  32. jodi salter November 29th, 2008 6:03 pm

    Hey guys…this video rocks! Ha…had it blasting on my macbook…getting ready to play again!

    Impressive skills!!!!

    ReplyReply
  33. David November 29th, 2008 8:00 pm

    Damn. the Tracking in this video is so dope. really unique. i would love to see this (and more videos like it) popping up on TV sometime. The bling-bling money and bitches thing is played out.

    ReplyReply
  34. Qawn November 29th, 2008 10:19 pm

    SICK, SICK, SICK, and (cough, cough) SICK. This video is soooo great. THis is my forst time hearing about these kids and I ma truly impressed. The Rapper (RIghcHus) is ridiculous!!! CRAZY flow, great song, great everything. AND Righchus is SOOOOOOOOOO HOTTT…..!!!! Keep it up guys. I want more!!!

    ReplyReply
  35. dezzzzz November 29th, 2008 10:50 pm

    this video is HOTTTTT!!!!!!! Can’t wait to see what’s next from this crew!!!!!!

    ReplyReply
  36. ashley p November 30th, 2008 12:01 pm

    AMAZING!!!! the video is awesome! you are all very talented people! hope to see more soon!

    ReplyReply
  37. Dorffy November 30th, 2008 12:58 pm

    This is the start of something great.

    ReplyReply
  38. danielle November 30th, 2008 7:17 pm

    video was dark. what is the meaning of this video?

    ReplyReply
  39. Wood November 30th, 2008 9:48 pm

    Yall are awesome! I had such a great time at yalls show saturday night, I am so proud of yall!! Keep doin whatcha doin! LOVE the video!!!

    ReplyReply
  40. Benk November 30th, 2008 11:45 pm

    This video is so dope. 1 shot ftw.

    ReplyReply
  41. jason November 30th, 2008 11:49 pm

    love the video

    ReplyReply
  42. colin December 1st, 2008 12:01 am

    i saw these kids at kulture klash and some other places. pretty amazing. talented group of dudes. video is sick and 42 dollars, c’mon. definately going places.

    ReplyReply
  43. adizzle December 1st, 2008 12:33 am

    really nice sound i’m impressed and the video is sick too

    ReplyReply
  44. Utterhip December 1st, 2008 6:24 am

    Da brotha is cold. One up to all the people that help make this flower grow.

    ReplyReply
  45. Utterhip December 1st, 2008 6:25 am

    Da Brotha is cold. One up to all the people who help this flower grow.

    ReplyReply
  46. marilyn December 1st, 2008 6:27 am

    this site has been flooded with groupies. this video is not all that. the song is decent but i’ve heard better.

    ReplyReply
  47. ChuckT December 1st, 2008 8:43 am

    yea i saw em at KK3 too and they put on a great show. Video is tight i see my alma mater still puttin in work. Good stuff MT

    ReplyReply
  48. Cheeks December 1st, 2008 3:16 pm

    That’s was hot, good stuff.

    ReplyReply
  49. H Brown December 1st, 2008 8:34 pm

    I would listen to dis in my car anyday. Love the video. It was awesome. Keep up the good work.

    ReplyReply
  50. Da'Lonzo A. Gibson "The Rev" December 2nd, 2008 9:17 am

    Awesome video. I loved it. The dancers, The lyrics, The music, The setting. It was all amazing. The video is great but the performances are even better. come check him out then sign him. (the monkey was great too)

    ReplyReply
  51. J-tin December 3rd, 2008 12:14 am

    wonder what they would do if they had $1000? keep it coming.

    ReplyReply
  52. Making a $42 Video « Righchus : blog February 4th, 2011 12:08 pm

    [...] Marcus Troy: These kids from South Carolina really impressed me with this video. It cost them $42 to make and they shot it in 1 take. The song is pretty fresh and I’m inspired by their drive and ambition. [...]

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