Levi’s celebrated the launch of their iconic 501 Original Jeans by releasing an exclusive collection that honours its rich heritage. It consists of denim pants and a trucker vest for men, and shorts for women. The embroidery that is seen on the piece was inspired by the music capitals of Austin, New York, Nashville, and San Francisco. The collection will be available on May 20th, online at Levi’s and select flagships in Chicago, LA, NYC, and San Francisco.


To accompany the launch is a documentary that highlights the everlasting relationship between music and the 501 jeans. As you watch you will see archival footage, behind the scenes looks, and interviews with artists including Solange, Snoop Dogg, Dwight Yoakam, and Vince Staples.

Press play above to watch the documentary.

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