Over the course of three decades, it’s no secret that Hiroshi Fujiwara’s influence has spanned into multiple disciplines ranging from film, music, and fashion. Fujiwara is adept at tapping into subcultures and showcasing them on a streetwear to a high fashion stage. The creative is also a constant collaborator and emphasizes that it’s symbiotic connection between two people, no matter how big or small the brand is. One his most fruitful is his work with the NikeLab x fragment series of sneakers, as well as Nike’s HTM imprint alongside Mark Parker and Tinker Hatfield.

Press play and watch Hiroshi Fujiwara elaborate on creativity and collaboration.

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