Google+ Footwear:*First Look-DC ADMIRAL SPORT FOR HOTEL ON RIVINGTON | Marcus Troy

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Here you have the first look at the new DC collaboration with Hotel on Rivington!

You got to love DC for these type of initiatives!I love the all the all black shiny leather, the light outsole & the red strap. It is a great touch, so I might have to get a part time job at the hotel to get a pair of these. I’ve also stayed at the Hotel on Rivington and from what I remember it was a dope spot. Double win!

DC has teamed up with the Hotel on Rivington in New York yet again for a limited edition of the DC LIFE Admiral Sport. Produced exclusively for the hotel staff, This is the fourth time DC has laced the staff with shoes from the DC LIFE Collection (Sector 7, Dress Sneaker, Admiral and now the Admiral Sport).

The model has been customized with a laser etch of “HOTEL ON RIVINGTON” on the outsole, a design treatment that pays homage to the iconic side-wall bold DCSHOECOUSA lettering on the classic DC LYNX skate model that originally launched just over a decade ago now. The First release of the LYNX was in 1998 along with the announcement of Josh Kalis joining the team. A special red strap, a key color from the hotel, completes the custom shoe.

A luxury boutique hotel, the Hotel on Rivington collaborates with international cutting-edge designers to celebrate creative energy and create a venue from which the world can experience all of downtown Manhattan. The DC LIFE Admiral Sport for Hotel on Rivington compliments the staff’s Ted Baker London apparel.

The Admiral Sport is part of the Spring 2010 DC LIFE Collection and will be available beginning in January 2010 at select DC LIFE retailers and the DC Online Store at http://www.dcshoes.com.

The inspiration behind the shoe from DC’s Global product line manager Hommy Diaz

“My vision and effort was to take the old DC and fuse it with the new DC. This is an on going effort you can expect from me in future seasons. The old DC is represented by the original NAVY and WHITE DC logo suede flag. For over 5 years now the DC Navy/White has been drop in exchange for Black/White on all branding and packaging. I took it a step further or should I say back with the bold lettering of DCSHOECOUSA that was on a classic skate shoe the LYNX introduced in 1998. Which had a decade worth of success for the brand. I felt this was the best way to take a new DC style the ADMIRAL SPORT and tell a story of heritage and evolution.”

Hommy Diaz

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5 Comments so far

  1. mbizzy October 26th, 2009 8:00 pm

    like the shoes…not crazy about the hotel! The spot is CRAZY dark (I thought a vampire was going to jump out on my way to my room) and it was way overpriced. VERY small rooms and I could hear the club all the way from my rom on the 5th floor. You need to do a review and let me know what you think…

  2. [...] DC Shoes has once again teamed up with Hotel On Rivington in New York for their fourth collaborative sneaker. The result this time is the HOR x DC Life Admiral Sport. The Admiral Sport comes in a mean and clean black colorway, utilizing a premium black leather upper with an off-white midsole which features “HOTEL ON RIVINGTON” lasered towards the heel. The black upper is offset by a red ankle strap to match the strong presence of red within the dark hotel. This Admiral Sport is set to release as part of the Spring 2010 collection starting next January, available at select DC accounts and online.Via Marcus Troy. [...]

  3. Wil Rashinal Jimenez October 29th, 2009 11:08 pm

    Hommy Diaz,

    This sneakers are CRACK! You always been a great artist, with endless talents in your imagination, Dominicano stand up!

    Wil Rashinal.

  4. SOLE January 14th, 2010 2:31 am

    anyone know the price for this? i’m so into it right now!!! the review is pretty cool though..hehe

  5. Neil Rivington April 21st, 2010 2:20 pm

    As you can see my last name is Rivington, I use to work on Rivington st, nxt door to the hotel.. Never heard or saw those sneakers.. I have to have some, not only are they ‘sick’ they already have my name!
    Any help in getting my hands on a pair? Uk size 9

    Thanks