Footwear: Feiyue

October 09th, 2008

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Feiyue { féyué } :

Traduction française du chinois par “voler” & ”traverser”.
En anglais Feiyue = Flying forward. Dans la tradition chinoise, on parle de FEIYUE pour signifier la dualité de l’élévation. Elévation du corps et élévation de l’esprit.

Feiyue footwear was born in Shanghain in the 20’s. Throughout  its history it has guided the footsteps of all social classes in China. From the soccer player to the politician. In 2005 they relaunched the brand with assitance from Patrice Bastian, « sneakers addict » and Nicolas Seguy who was positioned in china for 5 years and Clément Fauth, from Paris.

I included some of my favorties from the collection.

Feiyue

pics via



1 Comment so far

  1. steward October 9th, 2008 9:42 am

    that’s awesome !!!
    I’m in shanghai and have a blog about feiyue as well, can I quote your photos as well ?

    looking forward to hearing from you. :P

    ReplyReply

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