I’m humbled to have been chosen to be among such elite bloggers. Today the New York Times did a little piece on us. Pick it up on newsstand now or you can check the full article online.

Thanks for all the support throughout the years! You guys have been fantastic.

http://www.nytimes.com/2012/01/12/fashion/straight-talk-a-new-breed-of-fashion-bloggers.html?_r=2&pagewanted=all

If you get a chance pick up the latest issue of Antenna Magazine. I make a few appearances with my brother William Yan!

* I styled myself ha!

A few months ago I had a chance to talk with Apparel News about the Blogger Project. I am excited to be curating the Project again next week at the New York PROJECT show.

Check out the interview below:

Lifestyle blogger Marcus Troy gives California Apparel News the scoop on connecting fashion bloggers to brands.

“Personally, I’ve always had this dream of putting together a trade show for bloggers….  my blogger friends were always wanting to know ‘How do we reach brands?,’ and brands were always wanting to know ‘How do we meet bloggers?,’ so I wanted to connect both of them.”

Instead of creating a trade show for bloggers, Troy brought his idea to the trade show PROJECT, which launched The Blogger PROJECTat their New York and Las Vegas shows this year.

“I decided to start curating this project and do it on the trade show floor for blogger friends, and peers, and people I respect in the blogging and fashion world,” he said. “They liveblog from the show and document what they’re seeing, and it gives brands the opportunity to meet their favorite bloggers.”

The onsite blogging also helps the consumer take part in the show.

“For everyone who doesn’t attend, it gives them a view on what we’re seeing,” he said. “Consumers don’t have access to touch, and see, and feel products like we do, but since they’re able to become voyeurs, they can give feedback on what’s happening currently because the internet has given them that power.”

Troy handpicked the bloggers for the project, which includedWilliam Yan, Por Homme and The Madbury Club, among others.  He also worked with PROJECT’s visual director on the décor, and look, and feel of the lounge, which was furnished by the furniture company Strawser & Smith with sleek metal chairs and repurposed leather couches.

In addition to providing content for brands and insight into the show, Troy says the onsite blogging creates a partnership between the bloggers and designers.

“What I’ve noticed, being a blogger myself, is that if you’re face is not well-known, brands might not know who you are, so being at this dedicated space, it just made for a better platform, like, ‘You’re so-and-so from Selectism or Denim Therapy,’” he said. “It was a lot more personal approach.”

Next year, Troy plans on doing The Blogger PROJECT again, this time adding some new bloggers in the mix.

“I want to introduce the world to some new bloggers, which is important,” he said. “It’s a tradeshow about the trade, so why not incorporate all these elements that are part of our trade.”

PROJECT runs Jan. 16, 17, 18 and Feb. 13, 14, 15 in 2012.

For more info on how trade shows are incorporating digital media, see this week’s story: New Media Technologies Put Trade Shows on Path to Innovation.

A couple weeks ago I was in NYC for a Dockers shoot for GQ. I was styled in the new Michael Bastian x Dockers Collection. A few of my other industry friends were also a part of the shoot and you can check it out here.

A few months ago I was interviewed by Night Life Magazine which you can find in print and online. Check it out below.

Born and raised in Montreal, Marcus Troy has taken his enthusiasm for fashion and culture and turned it into a full-time job. Having spent some time working in the industry, he started a blog three years ago as a showcase for his varied interests; this was before the web became saturated with fashion and lifestyle rants. Being a keen student of fashion trends with an entrepreneurial zeal, Troy quickly realized the importance of staying ahead of the curve.

Unlike many bloggers, he was not interested in acting as a news site or a mere aggregator of cultural ephemera. Troy sought to transcend what he saw as the trappings of the conventional blogosphere by producing his own creative content and engaging his readers through various forms of social media. His blog features an assortment of self-produced fashion shoots, videos, reviews, random musings and updates from his near-constant travels to factories, trade shows and other industry events.

“When I first started, it was really fun to go out and hunt for things. I remember sneaking into showrooms and taking snapshots of new sneakers with my cell phone,” said Troy. Eventually, the fashion industry realized that there was an opportunity to be had by engaging with bloggers like Troy who could provide advice about fashion trends and consumer interests.

“Now we get press releases, everything is written specifically for us. If Brand X decides to send something to all the blogs at midnight, it’s really become a race to be the first one to put it online. There is competition. I want to go further and actively collaborate,” he said.

These days, Troy finds himself busier than ever carving out a unique online niche for himself. Having forged relationships with fashion brands worldwide to create everything from custom products to advertising campaigns, he recently unveiled his own smart phone app. Of the experience, he said “I wanted to be the first one out of the gate with an app of my own. In a digital world, it is a new way to connect with my audience.” This creative drive has made Troy an interesting example of a new generation of Montrealers who have harnessed the power of the web to turn their passions into careers.

The Marcus Troy Experience | marcustroy.com

TOP OF THE POPS
Marcus Troy gives us the lowdown on the who, what and where of his top online destinations for interesting cultural insights.

Joshua Kissi & Travis Gumb | streetetiquette.com
A great menswear blog redefining what it means to be young and dapper.

Vincent Tsang | onandbeyond.com
A great lifestyle blog featuring amazing photographs of products, places and things.

William Yan | williamyan.com
New York Street style shots at their finest. William Yan explores the streets of NYC to capture its people and their beautiful style.

Eric Johnson |badtofu.com
A tastefully curated blog about products, places and living. The photography is immaculate and inspirational.

Sean Quincy | goodhabit.tumblr.com
A photography blog by one of New York City’s up and coming artists. Great visuals to digest on a daily basis.

Phillip Annand | madburyclub.com
A great digital space that allows you to digest content differently than at any other place on the web.

LINK

THE PERFECT CUT: MARCUS TROY

THE TRENDSPOTTING BLOGGER TALKS ABOUT HIS WIDE-RANGING TRAVELS IN THE WORLD OF STYLE WHILE GETTING A TRIM. THE FIRST IN A NEW VIDEO SERIES FROM DETAILS AND DOWNTOWN NEW YORK’S BLIND BARBER.

Link

This past week I met up with a fellow by the name of Cleon, he came equipped with his camera and caught some really candid photos, conversations and experiences. Check out the spread and the video.

Full story and video here

I was recently interviewed by Hypebeast for their weekly column called conversations. They set up the topics and I complete the sentences. The feature was met with a lot of support and a few  disagreements. I believe that interviews should always spark debate or conversation and I think we accomplished both. I would love to respond to some of the comments but I don’t really have the time. Thank you for continuing to support my journey and look forward to some exciting things moving forward. I will be opening up some dialogue about my thoughts in the future.

Thanks to Hypebeast and Luis Ruano for the great conversation.

My interview below! For the full interview check here

Canada offers a blogger… a lot of opportunity to grow for a number of reasons. For one I don’t think that Canadians have fully embraced the blogging community like other parts of the world, so it’s the right opportunity to come in and make a name as a blogger. Secondly I think it’s taking awhile for Canadian brands, companies and people to appreciate homegrown bloggers so maybe that’s another opportunity to create a new perception. I am very happy being a Canadian blogger.

Formulating marketing strategies… has to be the most rewarding part of this game. Being able to create brand experiences with brands that I love and appreciate has to be one of my favorite things to do. I like pushing the limits of creativity, I also want to experiment a bit and see what works and what doesn’t. It is a pretty stressful part of my life, but I love the challenge and seeing the results.

Social media has produced… a great platform for young creatives to explore, share ideas and thoughts without breaking the bank. Social media has also produced a lot of egos, storytellers and liars. I guess it is a double-edge sword. I’ve learned through social media that people believe what you tell them. I like to look at the positive side of social media, I’ve been able to connect with strangers who have now become really good friends and we continue to create and produce great things together.

Working with a corporate company… teaches you a few things. 1. You get to learn the game on someone else’s dime. 2. Allows you the budget and the resources to make extraordinary things happen. 3. Teaches you what not to do when you decide to be your own boss. 4. Teaches you essential components of the business world and gives you valuable lessons to put into practice. 5. Teaches you the basic disciplines of work life. Some of the most successful people that I know have worked with corporate companies first before they became great on their own. I would also add that working with a corporate company in your own capacity also has its rewards. I enjoy collaborating with corporate companies and giving them a taste of my world!

Streetwear has evolved… for all the wrong reasons. Don’t get me wrong I am all for evolution and progression, I just believe that streetwear has evolved prematurely. I think the growth of the blogs and the access to information can be attributed to that premature growth. It has forced some of these streetwear companies to grown up too fast and alienate their core consumers. Everyday there is a new kid who turns 15 and he can’t relate Yves Saint Laurent, Rick Owens, Damir Doma and brands of that nature. He just wants to wear crazy logo T-shirts, kicks and his baseball cap.

Distinguishing confidence and arrogance… is probably the hardest thing to do. A thing like Twitter has made it really easy for people to reveal an exaggerated sense of their own importance. A confident person doesn’t have to retweet every single compliment they receive or brag about every important meeting they just left or how exciting the future is going to be for them. I think it is really about what people choose to do with that voice. “Bad boys move in silence” always remains true.

Web publications… are now the new standard and everyone seems to have one. The game is getting very saturated, so only a few will be able to separate themselves from the rest. I am very interested in seeing where it will go. I love the creativity of the new set of web publications that have been hitting the web in the past years; they are creating new ways for us to digest information.

The importance of collaborations… is to showcase the creativity of two or more parties. It really gives you an idea of the power of two brands. When a collaboration is done properly you get the best of two worlds. Unfortunately some brands are giving the wonderful idea of collaborating a bad rap because they choose to collaborate with everyone. As a brand you want to be very careful with who you collaborate with, you want to keep it special.

Progression on any front… is the key to life. Never be afraid to progress, a lot of people are afraid to progress from fear of what their peers may think. I think progression is the only way we get to experience new opportunities and a better life.

This was probably 1 of my favorite interviews!

Check this out http://thebkcircus.com/editorial/im-coming-home-again/

There have been many codes documented throughout world history, some that decipher formulas, while others break down the composition of the human body. But when it comes to blogging for a living, Canadian born, Marcus Troy was knee-deep in the platform which has now changed the way people think, act, dress and consume information. Mr. Troy, which has been dubbed the Marcus Troy Experience, has become a household Internet name with brands from all over salivating at the opportunity to apply a piece of his consulting brain to their brand.

Incredibly humble with an understanding that he still has much to learn, Troy has made a global and permanent impression in an extremely fickle market where with the next 140 characters or post written, everything could potentially take a devastating turn for the worse.  What stands out most about the young consulting tastemaker is his etiquette and approach toward his craft. Yes, there are rules to this matrix and Troy has played a quiet, yet pivotal role in the design of it all.

Not claiming to be the originator of what I’d call lifestyle blogging, Troy was definitely one of the first, “Back at that time there weren’t many blogs or websites doing what we were trying to do. Before the Hypebeasts’, High Snobietys’ and SlamXhypes’, It wasn’t long after, but it was definitely before.” The son of West Indian parents, blogging came about very naturally. He happened to land upon a medium where he could touch everyone aside from the people in his immediate circle, “Blogging came about organically; I had a friend who at the time who was trying to start an online magazine. We wanted to let people know what was going on in our city. We partnered up and started an online mag. At first it was really local, I proposed that I come on board and make it global, I’ve always been the guy that tells my friend what to wear, where to go, who to see. So speaking about it online was kind of a natural progression.”

Troy saw the world from a global perspective early on, “I guess first having a love for planes, I would travel to my parents hometown of Trinidad and Tobago as a youngster and I remember driving down to New York and having this fascination with seeing other places.” He discusses an experience that changed it all, “I flew to London and I remember getting upgraded on that plane. They bring you all the accessories that come with a first class flight, the food was incredible and I was thinking ‘Man, this is the life.’ When I touched down in London I was like this is what it’s about, discovering new things. It really solidified what I wanted to be doing and how I wanted to be doing it. That’s when I decided the world had so much more to offer than my neighborhood.” Unlike other individuals who pridefully boast about their native roots, Troy sees himself as a global citizen and sometimes he catches negative feedback for it, “I’ve been able to see Asia, Europe, North America, and Canada and it’s been a great experience. I didn’t feel like I was going to be tied down to Montreal as a city and I get flack for that because people feel like I should be repping my town or my borough, but for me, I rep the world, I would move to Japan tomorrow.”

FULL Interview here  http://thebkcircus.com/editorial/im-coming-home-again/

Thanks to the BKC fam for showing love and Dale Coachman for a great interview.

This past week I got a couple of tweets and emails from people who spotted me in the back of The Eye Weekly newspaper with Drake on the cover.

This is part of a phototshoot I did with the Little Burgundy Magazine.

Yes if I were a cat I would be a Tuxedo cat

Details coming soon…