I’m extremely happy to announce the launch of the Marcus Troy & Nike Maverick Project app for the Iphone & Ipod touches. The app is now available for free download in the apple store.

I created the app so people can have the Mavericks Project and Marcustroy.com on the go. I want it to be a new forum and place where you all can participate in my everyday life.

My team and I have worked extremely hard to bring you guys the aesthetic and feel that you’ve guys have grown to love and appreciate, we even added a few little extra for you guys to digest.

I worked with Andy and his team from The Great Big Apps to develop this app just in time for you guys for the holiday season.

The application allows you to Navigate trough The Maverick Project where you can read, upload and share stories just like the microsite. Some cool features that I am extremely excited about is the ability for you all  to find and take pictures of your own  Coolhunts and  retail locations and upload them yourself. You will be able to share your finds with the rest of the world!

Look out for more updates as the app develops.

We’ve worked really hard all year to bring you guys the new marcustroy.com site, the Nike Mavericks Project microsite site and now the app.

Thank you for your continued support!

Coming to the Blackberry, Android and Ipad soon.

Download here

Special thank you to Shane, Bobby, Brendan, Andy & Chad

* Send me a picture to my twitter account @marcustroy of your download to be entered in a draw for a special prize pack.

THE LEVI’S® BRAND TO OPEN THE SECOND INCARNATION OF

THE LEVI’S® WORKSHOPS IN NEW YORK CITY

The Levi’s® Photo Workshop Will Use the Craft of Photography To Celebrate

The Work of Modern-Day Pioneers with Public Events and Educational Programs

WHAT: On October 8, 2010, the Levi’s® brand will launch the second of its Levi’s® Workshops – community spaces that host creative production resources, engaging events and an inventive retail experience. The Levi’s® Photo Workshop, located in Manhattan’s SoHo district, continues the Levi’s ® brand Go Forth™ message of community commitment and modern–day pioneers. For ten weeks, the Levi’s® Photo Workshop will host an array of arts and culture programming, including exhibition openings, parties, public lectures and educational workshops. Events will be hosted by notable New York pioneers who have partnered with the Levi’s® brand to create original work that will be showcased at the Workshop.

WHEN: October 8, 2010 – December 18, 2010

WHERE: Levi’s® Photo Workshop

18 Wooster Street (between Canal & Grand)

New York, New York 10013

Marc Jacobs has launched its first e-commerce site.

“The new e-commerce site is playful, unique and innovative and brings the online storefront alive through a mix of whimsical illustration, photography and video.

The look for Marc Jacob’s first e-commerce site was designed to go back to the roots of the Marc Jacobs brand, which is fun, entertaining and engaging.”

There are also pictures of actual sales people wearing Marc Jacobs clothing throughout the site, their outfits and identities change over time.

The site was created by digital commerce agency CREATETHE GROUP, which has worked with Marc Jacobs since 2004 and has helped shape the brand’s digital presence.

via LUX

This is such a cool little package!

Take Ivy, the coveted style tome showcasing snapshots of classic Ivy League style from the 1960s, is being re-issued for the first time ever in the US later this month. On Tuesday, Jack Spade stores will be the first to offer the book again, this time equipped with a K-Swiss x Jack Spade collaboration featuring an old-school sweatshirt with preppy elbow patches and a retro leather belt.

**Jack Spade and K-Swiss have partnered up to create a limited edition sweatshirt and book belt to accompany the US release of Take Ivy. The heavy gauge crewneck sweatshirt has orange silk screened elbow patches and is cinched with the book by a custom bridle leather book strap made in NYC.

Available: Tuesday, August 31st, exclusively at Jack Spade stores

Price for full package: $245.00

I will be here! You need to be here!

I’m a fan of RL fragrances. Check the press release below

“Ralph Lauren has launched a new line of men’s fragrances dubbed the Big Pony collection.

The collection takes inspiration from the designer’s Big Pony shirts embroidered with an oversize version of Ralph Lauren’s signature polo-player logo.

The collection of four fragrances – labeled one to four – represent four key passions: Sport, Seduction, Adventure and Style.

The number four has additional significance, as it is the number of players on a polo team.

Sport is citrus aromatic, with refreshing lime and grapefruit notes to address the challenge of the performance.

The Seductive fragrance is a sexy mix of dark chocolate and musk with oriental layers.

The green Adventurous bottle is a thrilling woody mix of mint and ginger root that triggers an adrenaline rush.

And lastly, the Stylish scent is an energizing boost that layers mandarin and kyarawood for a one-of-a-kind stylish edge.

The Ralph Lauren Big Pony Collection fragrances will be available in 75 and 125 ml Eau de Toilette; there will also be a coffret with all four fragrances in smaller bottles.” via Luxu

The amazing hotel I blogged about when I was in LA is set to open its doors in New York City this week! The Andaz boutique hotel will be opening this week on 5th avenue in the former Tommy Hilfiger headquaters.

“The hotel is the third opening this year for rapidly-expanding Andaz, which says that it wants to make guests feel like they’ve been welcomed into a friend’s home, rather than a hotel.”

“Like other Andaz properties, the 184-room Andaz Fifth Avenue doesn’t feature a reception desk, instead preferring to check people in over a drink in the lounge or whilst walking to their room.”

The interior, designed by Tony Chi, is also designed to add a home-like feeling to the space, with the designer opting for exposed pipe ceilings, open kitchens and residential furniture, as well as sash windows that “pay homage to New York City’s pre-war apartments and factories”.

Many rooms have floor to ceiling windows and all offer marble bathrooms with dual sinks, rainfall shower heads and a porcelain footbath in the shower – perfect for refreshing the feet after a hard day pounding the New York streets.

Guests can choose between the locally sourced shop, a 38-seat restaurant and a cellar bar for food and refreshment options, whilst events can be held in “Apartment 2E”, a catered space designed to resemble an apartment where guests can mingle with the chefs or access the hotel’s open-air courtyard.

via Lux

Make Something Workshops brings a new generation of talented artists and designers to the forefront, and gives kids a chance to interact and learn from some of the world’s best, while taking part in fun workshops. This July, Nike has teamed up with Smithsonian’s Cooper-Hewitt, National Design Museum and Make Something!! a DIY art program founded by Aaron Rose.

Based around the upcoming World Basketball Festival, the Workshops are split into Design and Art curriculums. The design week offers teenagers aged between 14 and 18 the chance to learn and work with designers, from Jordan Brand, Nike, Nike Sportswear and Converse to design apparel, footwear and more.

The experience continues with 10 other creative Make Something!! art-based workshops, led by world-renowned artists, handing over skill and experience on how to produce and promote your own creative talents. To end with a blast, the World Basketball Festival Celebration Event will be held at famous Rucker Park in August.

You must be aged between 14 and 18 years old, and located in the New York Tri-State area(The workshops will take place in Soho, New York City).

There are a number of workshops to choose from, simply fill in the details and select your 1st, 2nd and 3rd options of which workshop you would prefer to attend, and we’ll be in touch!

Remember, you must be aged between 14 and 18 years old! and you must be located in the New York area.

Click here to select a workshop and pass on your details for enrollment.

PROGRAM SCHEDULE

Monday, July 12
11:00 a.m. – 4:00 p.m. / Converse: Graphic Design
[1 Workshop – 25 Students]
Students will work with product graphic designers. The focus will be designing graphics for the individual countries represented in the World Basketball Festival. Hear from professional athletes and how they collaborate with Converse designers. Tour the customization studio.

Tuesday, July 13
11:00 a.m. – 4:00 p.m. / Nike Sportswear: Destroyer
[1 Workshop – 25 Students]
Students will work with apparel and graphic designers to pick materials and appliqués for the Destroyer jacket. Hear from professional athletes and how they collaborate with Nike Sportswear designers. Tour the customization studio.

Wednesday, July 14
11:00 a.m. – 4:00 p.m. / Jordan: Jersey Top + Jersey Short
[1 Workshop – 25 Students]
Students will work with apparel and color designers to create patterns for Jordan jersey top and shorts to represent the countries in the World Basketball Festival. Hear from professional athletes and how they collaborate with Jordan designers. Tour the customization studio.

Thursday, July 15
11:00 a.m. – 4:00 p.m. / Nike Basketball: Shoe + Ball
[1 Workshop – 25 Students]
Students will work with footwear designers to create various Hyperdunk products to represent the countries in the World Basketball Festival. Hear from professional athletes and how they collaborate with Nike Basketball designers. Tour the customization studio.

Friday, July 16
11:00 a.m. – 4:00 p.m. / SAVE THE DATE
[1 Workshop – 4 Students]
Details to come!

Monday, July 19
11:00 a.m. – 4:00 p.m. / Mural Project
[1 Workshop – 20 Students]
Students will work with established artists to create an interior mural at Stadium. Mural will encompass the general themes of World Basketball Festival alongside specific designs and concepts developed within the class. This workshop may become an ongoing project which is executed over the course of the workshop schedule…

Wednesday, July 21
11:00 a.m. – 4:00 p.m. / Sign Painting
[1 Workshop – 20 Students]
Class will learn the basics of lettering and sign construction and then use these skills to create original signage for the front of the Make Something!! Project space at Stadium. This could manifest in the form of a window display or actual signage that is hung on the outside of the building.

Monday, July 26
11:00 a.m. – 4:00 p.m. / Poster Design (Part One)
[1 Workshop – 30 Students]
Class will be broken into small groups and given the assignment of making a series of promotional posters announcing the World Basketball Festival. Using a standard template of WBF text and graphics, students will execute a variety of designs over the course of the day. Students will utilize lettering, photo collage, and basic layout skills to create the designs. Final designs will then be made into silkscreens for use in Part 2.

Tuesday, July 27
11:00 a.m. – 4:00 p.m. / Poster Design (Part Two)
[1 Workshop – 10 Students]
Class will be taught the basics of silkscreen printing process. A mobile silkscreen station will be set up in the space and students will print a limited-edition print announcing WBF. The final posters will then be distributed to VIPs and hung in the windows and on the walls of local businesses around Bowery.

Thursday, July 29 & Friday, July 30
11:00 a.m. – 4:00 p.m. / Portraits of World Basketball Festival Communities
[1 Workshop (2 Days) – 30 Students]
Working with an established documentary photographer and videographer, students will be given the assignment of shooting still and video portraits of NYC residents. Students will be broken into groups and assigned a particular NYC neighborhood that related to the WBF teams. These portraits will then be used as a feature on the WBF website announcing the festival.

Monday, August 2
11:00 a.m. – 4:00 p.m. / Costume Design
[1 Workshop – 15 Students]
120 DIY basketball jerseys will be produced in different color ways before the event. From these each student will “customize” two jerseys with both basketball influences and imagery from their assigned countries. These jerseys will be worn by dancers and will lead the parade, while the remaining will be given to drummers, puppeteers, flag holders to wear.

Tuesday, August 3
11:00 a.m. – 4:00 p.m. / Flags and Banners
[1 Workshop – 30 Students]
Class will be broken into five teams of six students. Each group will produce either a series of flag/banners. Banners will use imagery from chosen countries.

Wednesday, August 4
11:00 a.m. – 4:00 p.m. / Puppets
[1 Workshop – 12 Students]
Class will be broken into six teams of two students. Each team will then create one large-scale puppet to be used in conjunction with flags and banners as part of the overall celebration parade.

Friday, August 6 & Saturday, August 7
11:00 a.m. – 4:00 p.m. / Music Workshop
[1 Workshop (2 Days) – 30 Students]
Each day will be led by a celebrity musician. The focus will be on “drums & beats” which will be easy to execute in a parade/celebration context. Students will learn about native rhythms to WBF countries and then create their own compositions based on those influences. Beats and rhythms will be composed, rehearsed and recorded over the course of the workshop.

Thursday, August 12
11:00 a.m. – 4:00 p.m. / Photo and Video Workshop
Class will be broken into five teams of two students. Each group will represent a different side of the documentation process. Students will be taught as a group by professionals in the basics of photo/video documentation and how to execute in a public setting.

Monday, August 16 & Tuesday, August 17
11:00 a.m. – 4:00 p.m. / Post Production, Photo and Video Workshop
[1 Workshop (2 Days) – 5 students per day]
Students will work with a professional photo editor / video editor to learn the basics of assembling a visual presentation. The final selections including films and photography will be posted to the website as a final presentation of the celebration event

Gucci and Fendi are launching their first full children’s collections.

Gucci presented its Gucci Kids line at its historical Firenze boutique during the Pitti Bimbo international childrenswear fair last week.

The line, aimed at children from newborn to age eight includes shoes, dresses, accessories and sunglasses created by Gucci star designer Frida Giannini.

Historical family fashion house Fendi, owned by French luxury group LVMH, had already presented an incomplete line for babies and is now fielding a collection designed by Fendi heiress Silvia Venturina Fendi at Pitti.

The collection is a partnership with Italian company Simonetta, which has already worked in the past with designer Roberto Cavalli on children lines.

via

Rolls-Royce just unveiled their new phone app for the iPhone and iPod touch.

Exclusive to Rolls-Royce’s latest model – the Ghost – this application allows consumers to design and configure it to their exact specifications.

“The Ghost app allows you to choose from the thousands of design combinations available at Rolls-Royce dealerships.

There are 12 paint finishes, three wheel styles, visible exhaust tips, and a Silver Satin hood. The interior features a choice of eight different leather colors and five wood designs.

Once the car is designed, it can be saved in Rolls-Royce’s virtual garage. Along with full specifications, the app also provides a complete gallery as well as video.”

via