PROJECT and HauteLook Present Denim Unites for Peace:

Premiere Denim Brands Unite for Charitable Sale Event

-100% of Proceeds Benefit Falling Whistles Beginning Friday, May 13 through Sunday, May 15-

WHAT: Leading online private sale site HauteLook joins forces with PROJECT to host Denim Unites for Peace, an exclusive online charitable sale event with 100% of proceeds to benefit Falling Whistles, a campaign for peace in Congo. Denim Unites for Peace will begin at 8 AM PST/11 AM EST Friday, May 13 exclusively at HauteLook (www.hautelook.com) through Sunday, May 15.

PROJECT and HauteLook united the industry’s best denim brands to offer HauteLook members and consumers the latest in men’s and women’s  denim from JBrand, AG Jeans, Current/Elliott, Joe’s Jeans, True Religion, Hudson, Citizens of Humanity, Acne, Nudie, Kasil, 7 for All Mankind and Siwy. In line with HauteLook’s ability to offer members the best product at the most covetable prices, the denim will be discounted up to 60% off, and no product will exceed $100. This event provides a unique opportunity for consumers to participate in directly raising money and awareness for an amazing initiative.

An inspiring grass roots organization, Falling Whistles raises money to rehabilitate women and children in Congo, where the deadliest war of our time has killed 6.9 million people to date, thousands of women are raped each month and countless children are forced onto the front lines of battle armed with nothing but a whistle — turning them into human shields.

“We’re extremely excited to continue our long-standing partnership with PROJECT to bring the best denim brands together for a unique charitable sales event,” says Adam Bernhard, CEO & Founder of HauteLook. “We’re honored to host Denim Unites for Peace, offering our membership base of more than 5 million the opportunity to join commerce, charity and fashion in support of an important global initiative.”

WHO: Available for interviews:

- Andrew Pollard, President, PROJECT

- Adam Bernhard, CEO & Founder, HauteLook

- Sean D. Carasso, Founder, Falling Whistles

*All interviews must be coordinated in advance*

WHEN:   Friday, May 13 to Sunday, May 15, 2011

WHERE: Exclusively at HauteLook (www.hautelook.com)

Aston Martin announces the release of the premium ‘Experience’ App.

The app itself is rather expensive, costing £3.49 in the UK and $5.99 in the US

I’M CHALLENGING YOU!!!

The Marcus Troy Mavericks Project APP is now available in the itunes store.

The Maverick project was a huge success and I want to thank everyone who contributed their personal stories. I want to introduce to all of you the continuation of the project which now lives on The Marcus Troy app.

PART II of this Project is more about the people in your lives that you consider to be MAVERICKS.

This time I want you all to take pictures of the people in your life that you consider to be a Mavericks and UPLOAD them to the app via the SHARE button.

The Maverick Project APP will load as you click on the bottom of the APP on the Nike x Marcus Troy logo. You can read all the stories and share with the world.

*****Every mobile upload will be entered to win a trip with me to NYC to design a pair of NIKE AIR BESPOKES *****

I challenge you! Start NOW!!

DOWNLOAD HERE

I’m extremely happy to announce the launch of the Marcus Troy & Nike Maverick Project app for the Iphone & Ipod touches. The app is now available for free download in the apple store.

I created the app so people can have the Mavericks Project and Marcustroy.com on the go. I want it to be a new forum and place where you all can participate in my everyday life.

My team and I have worked extremely hard to bring you guys the aesthetic and feel that you’ve guys have grown to love and appreciate, we even added a few little extra for you guys to digest.

I worked with Andy and his team from The Great Big Apps to develop this app just in time for you guys for the holiday season.

The application allows you to Navigate trough The Maverick Project where you can read, upload and share stories just like the microsite. Some cool features that I am extremely excited about is the ability for you all  to find and take pictures of your own  Coolhunts and  retail locations and upload them yourself. You will be able to share your finds with the rest of the world!

Look out for more updates as the app develops.

We’ve worked really hard all year to bring you guys the new marcustroy.com site, the Nike Mavericks Project microsite site and now the app.

Thank you for your continued support!

Coming to the Blackberry, Android and Ipad soon.

Download here

Special thank you to Shane, Bobby, Brendan, Andy & Chad

* Send me a picture to my twitter account @marcustroy of your download to be entered in a draw for a special prize pack.

THE LEVI’S® BRAND TO OPEN THE SECOND INCARNATION OF

THE LEVI’S® WORKSHOPS IN NEW YORK CITY

The Levi’s® Photo Workshop Will Use the Craft of Photography To Celebrate

The Work of Modern-Day Pioneers with Public Events and Educational Programs

WHAT: On October 8, 2010, the Levi’s® brand will launch the second of its Levi’s® Workshops – community spaces that host creative production resources, engaging events and an inventive retail experience. The Levi’s® Photo Workshop, located in Manhattan’s SoHo district, continues the Levi’s ® brand Go Forth™ message of community commitment and modern–day pioneers. For ten weeks, the Levi’s® Photo Workshop will host an array of arts and culture programming, including exhibition openings, parties, public lectures and educational workshops. Events will be hosted by notable New York pioneers who have partnered with the Levi’s® brand to create original work that will be showcased at the Workshop.

WHEN: October 8, 2010 – December 18, 2010

WHERE: Levi’s® Photo Workshop

18 Wooster Street (between Canal & Grand)

New York, New York 10013

Marc Jacobs has launched its first e-commerce site.

“The new e-commerce site is playful, unique and innovative and brings the online storefront alive through a mix of whimsical illustration, photography and video.

The look for Marc Jacob’s first e-commerce site was designed to go back to the roots of the Marc Jacobs brand, which is fun, entertaining and engaging.”

There are also pictures of actual sales people wearing Marc Jacobs clothing throughout the site, their outfits and identities change over time.

The site was created by digital commerce agency CREATETHE GROUP, which has worked with Marc Jacobs since 2004 and has helped shape the brand’s digital presence.

via LUX

This is such a cool little package!

Take Ivy, the coveted style tome showcasing snapshots of classic Ivy League style from the 1960s, is being re-issued for the first time ever in the US later this month. On Tuesday, Jack Spade stores will be the first to offer the book again, this time equipped with a K-Swiss x Jack Spade collaboration featuring an old-school sweatshirt with preppy elbow patches and a retro leather belt.

**Jack Spade and K-Swiss have partnered up to create a limited edition sweatshirt and book belt to accompany the US release of Take Ivy. The heavy gauge crewneck sweatshirt has orange silk screened elbow patches and is cinched with the book by a custom bridle leather book strap made in NYC.

Available: Tuesday, August 31st, exclusively at Jack Spade stores

Price for full package: $245.00

I will be here! You need to be here!

I’m a fan of RL fragrances. Check the press release below

“Ralph Lauren has launched a new line of men’s fragrances dubbed the Big Pony collection.

The collection takes inspiration from the designer’s Big Pony shirts embroidered with an oversize version of Ralph Lauren’s signature polo-player logo.

The collection of four fragrances – labeled one to four – represent four key passions: Sport, Seduction, Adventure and Style.

The number four has additional significance, as it is the number of players on a polo team.

Sport is citrus aromatic, with refreshing lime and grapefruit notes to address the challenge of the performance.

The Seductive fragrance is a sexy mix of dark chocolate and musk with oriental layers.

The green Adventurous bottle is a thrilling woody mix of mint and ginger root that triggers an adrenaline rush.

And lastly, the Stylish scent is an energizing boost that layers mandarin and kyarawood for a one-of-a-kind stylish edge.

The Ralph Lauren Big Pony Collection fragrances will be available in 75 and 125 ml Eau de Toilette; there will also be a coffret with all four fragrances in smaller bottles.” via Luxu