When Adidas introduced their properitary BOOST technology in 2013, it pushed the sportswear brand’s performance footwear to the front of the conversation. The cushioning technology is formed from thousands of specially formulated foam pellets called “energy capsules.” The result is a super comfortable sole that saves and distributes energy not only for athletes but for the every day sneaker head. To make this happen, Adidas has worked with the world’s largest chemical producer in the world, BASF.
Fast foward to 2017, the connection to science continues with CARBON, a Silicon Valley-based tech company that they have tapped to develop the Futurecraft 4D. It’s the first cushioning system that’s fabricated from the application of digital light synthesis. The process combines elements like light and oxygen to create a sole that will help the needs of each athlete in regards to movement, cushioning, stability, and comfort.
In terms of personalization, the Digital Light Synthesis technology will allow Adidas to bring the most personalised performance products from imagination into physical reality.
For now, only 300 pairs of the Futurecraft 4D will be released in April for friends and family. In the coming months more releases will follow with more than 5000 pairs set to hit retail locations in this Fall/Winter 2017.
Head over to Adidas to learn more about the Futurecraft 4D sneaker.