• We believe in experiencing everything first hand, because it speaks to our credibility and our ability to tell compelling narratives. We pride ourselves on being cultural participants. We want to know everything about everything. The goal is to share the best things the World has to offer with you, our audience. We live to tell stories that excite and inspire. We try to reach those with a discerning taste, and an appreciation for luxury, heritage, and quality. Most importantly, we want to reach individuals who aspire to be great.
  • Archives

  • A Visual Project: The Nike X Acronym Air VaporMax Moc 2

    52.5200° N, 13.4050° E

    "There is absolutely nothing retro about it - Errolson Hugh"


    In case you missed it, Errolson Hugh, co-founder of ACRONYM® has collaborated for a fourth time with Nike to reinterpret the sportswear brand’s newest sneaker, the Nike Air VaporMax. This follows from his previous Nike models: the Lunar Force 1 in 2015, the Presto in 2016, and last year’s AF1 Downtown. Each of these sneakers presented a new and functional element, the most notable being the easy-entry zipper in Hugh’s iteration of the AF1.

    However for the Air VaporMax, it was more a “visual project” as a opposed to a functional one. The emphasis was then placed on creating a striking camouflage pattern that referenced his brand’s trademark “A” from Acronym.

    The end result is the Nike Air VaporMax Moc 2 sneaker.


    “The patterning is basically the A from Acronym. It’s the original shape, and then it just gets turned into a grid. Each of the intersecting lines of the A inside the square makes the surface, and we just delete and inverse the various surfaces that result from those intersections. It makes for a kind of progression that you get these surprising shapes out of” – Errolson Hugh


    Despite there not being much changes in terms of the sneaker’s overall form. Errolson opted to remove the laces, thus rendering it an easy-slip on. Moreover, the Air VaporMax’s FlyKnit upper would still hug nicely against the wearer’s feet.


    “There is absolutely nothing retro about it. It’s so forward,” he says of the shoe. “The physical aspect of it, once the laces are removed and with the elastic tongue…there is not really much that we felt we wanted to do functionally because it’s great.” – Errolson Hugh


    If you missed out on the initial release of the ACRONYM and Nike Air VaporMax Moc 2, you will get another chance this coming April 26th for the Black/Black/Volt colourway, and May 15th for the Sail/Cargo Khaki/Dark Stucco. Pairs will be made available on the Nike SNKRS app, nike.com and at select Nike retailers.


    [vc_video link=”https://youtu.be/BdPxKPpb63A” align=”center”]


    Words: Jon Carlo Tapia